The use of profiles versus cover letters has been a topic that has seen much debate recently. Job seekers eager to see their application at the top of the pile have questioned whether to include a cover letter or profile, with some applicants unsure of what a profile should include and others unaware of profiles in general.

The Profiles vs. Cover Letters topic has not been definitively answered, and as with most job search topics different circumstances and personalities may call for different approaches. As such every application must be approached individually.

There has, however, been a distinct and increasing trend towards the adoption of profiles. Job applicants across a number of industries and levels of management are opting towards profiles as opposed to longer cover letters.

As with any other section of your CV, the profile must convey a large amount of information that is instantly recognisable, and deliver it in an extremely short space of time. As difficult as this process is, it ultimately presents a chance for you to sell yourself to your prospective employer in 10 seconds or less.

Within a brief and succinct paragraph, your profile should be able to demonstrate your previous skills and experience. Ideally the language and content should highlight issues that make  whoever is looking at your CV realise that you are the right person for the job.

While the writing of a suitable profile can be a complex and difficult process, it can also present an opportunity for the jobseeker. Within a few short sentences, an employer may have found the qualities, experience or ambition in order to convince them to keep reading and examine your CV in greater detail. A solid profile can be the first step in your successful application process.